How AI Is Changing Marketing: What Business Owners Need to Know - EP 256

How AI Is Changing Marketing: What Business Owners Need to Know - EP 256

The rules of marketing have officially changed.

If you're still trying to outsmart Meta, Google, or the algorithm with hyper-targeting, you're already losing. In this episode of The Spinoso Podcast, we break down why creative is the new targeting and how AI platforms like Meta's Andromeda are deciding who sees your ads long before you ever touch an audience filter.

This isn't about hacks. It's not about tricks. And it's definitely not about running one ad for six months and hoping it works.

We talk about why broad targeting now beats narrow targeting, why your ads are burning out faster than ever, and why raw, real, imperfect content is outperforming polished, cinematic nonsense. Selfie videos. UGC. Real conversations. Different hooks, angles, visuals, and formats. Not one version. Ten versions.

If you're a clinic owner, business owner, or marketer who feels like ads "used to work" and now everything feels volatile, this episode will reset how you think about growth in 2026 and beyond.

The algorithm isn't the enemy.
Boring content is.

All tools and resources mentioned in this episode are linked in the description so you can actually implement what we're talking about.

Stay creative. Stay relevant. Or get left behind.

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Episoder(300)

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How to Raise Kids With Strong Values While Building a Business - EP 313

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The Hardest Truths About Scaling a Business | Operator Standard Q&A - EP312

The Hardest Truths About Scaling a Business | Operator Standard Q&A - EP312

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I'm Old Enough to Buy Eggs (Stop Shrinking Yourself to Fit In) - EP 311

Every Halloween growing up, my dad didn't just take us trick or treating. He dressed up too, in full costumes he hand sewed himself. And this grown man would walk right up to the door next to us and s...

4 Sep 7min

How to Structure, Scale and Protect a Business From Scratch | Operator Standard Q&A - EP 310

How to Structure, Scale and Protect a Business From Scratch | Operator Standard Q&A - EP 310

I sat down with a room full of operators from East Tennessee and told them to throw every business question they had at me. No script, no filter. Just real questions from people actually building and ...

2 Sep 1h 19min

Your ADHD Isn't a Disorder. It's a Ferrari Engine With No Track - EP 309

Your ADHD Isn't a Disorder. It's a Ferrari Engine With No Track - EP 309

When I was a kid I got diagnosed with ADD. Back then they called it something else but the story was the same. I couldn't sit still. I couldn't shut it off. My brain was going a hundred miles an hour ...

28 Aug 7min

The Warm Body Trap That's Quietly Killing Your Clinic - EP 308

The Warm Body Trap That's Quietly Killing Your Clinic - EP 308

Picture the Trojans, ten years into the war. Ten years of dead sons, food running low, hope running lower. Then one morning the Greek camp is gone, the ships are gone and standing at the gates is a gi...

26 Aug 20min

The One Broken Detail That Defines Your Whole Business - EP 307

The One Broken Detail That Defines Your Whole Business - EP 307

I was driving with a buddy a while back and we pulled up next to a Nissan Versa. Out of nowhere he goes, how much you want to bet the rear passenger hubcap is off? I said what are you talking about. H...

14 Aug 8min

You Become What You Tolerate in Yourself - EP 306

You Become What You Tolerate in Yourself - EP 306

It's 11:14 at night. You're in bed, phone in your hand. You told yourself two hours ago you'd be asleep by 10:30. You're not. You scroll one more reel, then one more. You check email even though nothi...

7 Aug 7min

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