What's going on at Glossier?

What's going on at Glossier?

As the beauty industry moves past the direct-to-consumer boom of the 2010s, some of its most influential brands are being forced to redefine what success looks like. One of the most closely watched is Glossier, which recently appointed a new CEO, Colin Walsh, who joined from Ouai. On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner is joined by senior beauty reporter Emily Jensen to discuss the staple millennial brand — which famously helped pioneer the modern "clean girl" aesthetic — and what its next chapter may hold. In recent months, the company has undergone several changes. Since Walsh’s appointment, they've included layoffs affecting roughly a third of its workforce, a pullback on physical retail, and a renewed focus on hero products and fragrance, a category now driving significant growth. Headlines about the brand have often forecasted inevitable doom, but this episode explores Glossier’s current moment beyond a foregone conclusion, examining what it takes for a beauty brand to achieve longevity in an increasingly crowded market, the balance between newness and attention paid to hero products, and the challenge of maintaining relevance across generations.

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Episoder(400)

Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next

Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next

There’s an interesting tension happening in the beauty industry today around makeup. Last year, consumer beauty publications and industry executives heralded 2026 as the year bold, maximalist makeup...

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Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD

Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD

Midi Health is betting on topical skin care and body care as it diversifies its telehealth offerings to capture more women. “Women in midlife go through amazing changes with their hormones, … [and] o...

20 Aug 32min

The ‘ins and outs’ of branded events with Bilal Kaiser

The ‘ins and outs’ of branded events with Bilal Kaiser

Behind every great in-person beauty or wellness event is an invisible team of insiders that has engineered the gathering for maximum impact. Bilal Kaiser, the founder and principal of Agency Guacamo...

13 Aug 31min

How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partn...

6 Aug 36min

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragran...

30 Jul 31min

Tower 28 spent $200k on an interactive billboard. Was it worth it?

Tower 28 spent $200k on an interactive billboard. Was it worth it?

As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it i...

23 Jul 26min

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept. Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her...

16 Jul 36min

What makes a successful pop-up? (RERUN)

What makes a successful pop-up? (RERUN)

To discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects p...

9 Jul 47min

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