Making a Mark: Visual Identity with Tom Geismar
99% Invisible13 Feb 2018

Making a Mark: Visual Identity with Tom Geismar

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

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Episoder(745)

Mexico 68

Mexico 68

The 1968 Olympics took place in Mexico City, Mexico. It was the first Games ever hosted in a Latin American country. And for Mexico City, the event was an opportunity to show the world that they were a metropolis as worthy as London, Berlin, Rome or Tokyo to host this huge international affair. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

27 Jun 201721min

You Should Do a Story

You Should Do a Story

“You should do a story…” is the first line to a lot of the conversations you have when you work at 99pi. This week we look into a bunch of those stories suggested by our listeners and present them to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

20 Jun 201725min

In the Same Ballpark

In the Same Ballpark

In the 1992, the Baltimore Orioles opened their baseball season at a brand new stadium called Oriole Park at Camden Yards, right along the downtown harbor. The stadium was small and intimate, built with brick and iron trusses—a throwback to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

13 Jun 201724min

Intro to a new Roman Mars podcast: What Trump Can Teach Us About Con Law

Intro to a new Roman Mars podcast: What Trump Can Teach Us About Con Law

Special introductory episode to a new podcast produced by Roman Mars and Elizabeth Joh. Professor Elizabeth Joh teaches Intro to Constitutional Law and most of the time this is a pretty straight forward job. But with Trump in office, everything … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

8 Jun 201711min

The Yin and Yang of Basketball (Repeat)

The Yin and Yang of Basketball (Repeat)

In 1891, a physical education teacher in Springfield, Massachusetts invented the game we would come to know as basketball. In setting the height of the baskets, he inadvertently created a design problem that would not be resolved for decades to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

7 Jun 201719min

Squatters of the Lower East Side

Squatters of the Lower East Side

In 1987, three years after moving to New York City, Maggie Wrigley found herself on the edge of homelessness. She was trying to figure out where to stay, when she heard about an abandoned tenement building on the Lower East … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

30 Mai 201722min

New Jersey

New Jersey

The Brazilian soccer shirt is iconic. Its bright canary yellow with green trim, worn with blue shorts, is known worldwide. The uniform is joyful and bold and seems to capture something essential about Brazil. But it was not always this … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

23 Mai 201719min

This Is Chance: Anchorwoman of the Great Alaska Earthquake

This Is Chance: Anchorwoman of the Great Alaska Earthquake

This episode was recorded live as part of the Radiotopia West Coast Tour. It was the middle of the night on March 27, 1964. Earlier that evening, the second-biggest earthquake ever measured at the time had hit Anchorage, Alaska. 115 people died. Some … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 Mai 201727min

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