Making a Mark: Visual Identity with Tom Geismar
99% Invisible13 Feb 2018

Making a Mark: Visual Identity with Tom Geismar

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

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Episoder(745)

The Modern Necropolis

The Modern Necropolis

In the town of Colma, California, the dead outnumber the living by a thousand to one. Located just ten miles south of San Francisco, Colma is filled with rolling green hills, manicured hedges, and 17 full size cemeteries (18 if … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

9 Mai 201717min

Reversing the Grid

Reversing the Grid

For most people, electricity only flows one way (into the home), but there are exceptions — people who use solar panels, for instance. In those cases, excess electricity created by the solar cells travels back out into the grid to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2 Mai 201725min

Sounds Natural

Sounds Natural

In most wildlife films, the sounds you hear were not recorded while the cameras were rolling. Most filmmakers use long telephoto lenses to film animals, but there’s no sonic equivalent of a zoom lens. Good audio requires a microphone close … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18 Apr 201722min

The Architect of Hollywood

The Architect of Hollywood

Los Angeles is rich with architectural diversity. On the same block, you could find a retro-futuristic Googie diner next to a Spanish-style mansion, sitting comfortably alongside a Dutch Colonial dwelling, all in close proximity to a Deconstructivist concert hall. In … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

11 Apr 201719min

Containers

Containers

We’re based in beautiful downtown Oakland, CA which is a port city in the San Francisco Bay. Massive container ships travel across the Pacific and end up here. From miles away you can see the enormous white cranes that pull … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

4 Apr 201730min

Manzanar

Manzanar

When Warren Furutani was growing up in Los Angeles in the 1950s, he sometimes heard his parents refer to a place where they once spent time — a place they called “camp.” To him “camp” meant summer camp or a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Mar 201723min

The Falling of the Lenins

The Falling of the Lenins

On the night of December 8, 2013, a huge crowd gathered on a tree-lined boulevard in downtown Kiev, Ukraine. The crowd was there to watch as a statue in the boulevard was pulled down by a crane. The toppled statue … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

21 Mar 201722min

Negative Space: Logo Design with Michael Bierut

Negative Space: Logo Design with Michael Bierut

Logos used to be a thing people didn’t really give much thought to. But over the last decade, the volume and intensity of arguments about logos have increased substantially. A lot of this is just the internet being the internet. … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

14 Mar 201744min

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