Making a Mark: Visual Identity with Tom Geismar
99% Invisible13 Feb 2018

Making a Mark: Visual Identity with Tom Geismar

The Chase logo was introduced in 1961, when the Chase National Bank and the Bank of the Manhattan Company merged to form the Chase Manhattan Bank. At the time, few American corporations used abstract symbols for their identification. Seen as radical in that context, the Chase symbol has survived a number of subsequent mergers and has become one of the world’s most recognizable trademarks. Its graphic designer, Tom Geismar, has been a driving force in the field of design and graphic identity for over 60 years. The influence of the firm he co-founded can be felt in logos you see every day.

Making a Mark: Visual Identity with Tom Geismar

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Episoder(745)

State (Sanctuary, Part 2)

State (Sanctuary, Part 2)

In the 1980s, the United States experienced a refugee crisis. Thousands of Central Americans were fleeing civil wars in El Salvador and Guatemala, traveling north through Mexico, and crossing the border into the U.S. [Note: Just tuning in? Listen to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

8 Mar 201727min

Church (Sanctuary, Part 1)

Church (Sanctuary, Part 1)

In the 1980s, Rev. John Fife and his congregation at Southside Presbyterian Church began to help Central American migrants fleeing persecution from US backed dictatorships. Their efforts would mark the beginning of a new — and controversial — social movement … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

28 Feb 201726min

Atom in the Garden of Eden

Atom in the Garden of Eden

As the world entered the Atomic Age, humankind faced a new fear that permeated just about every aspect of daily life: the threat of nuclear war. And while the violent applications of atomic research had already been proven, governments and … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

21 Feb 201717min

Usonia the Beautiful

Usonia the Beautiful

Frank Lloyd Wright believed that the buildings we live in shape the kinds of people we become. His aim was nothing short of rebuilding the entire culture of the United States, changing the nation through its architecture. Central to that … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

15 Feb 201718min

Usonia 1

Usonia 1

Frank Lloyd Wright was a bombastic character that ultimately changed the field of architecture, and not just through his big, famous buildings. Before designing many of his most well-known works, Wright created a small and inexpensive yet beautiful house. This … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

7 Feb 201724min

The Eponymist

The Eponymist

Eponym (noun):  A person after whom a discovery, invention, place, etc., is named or thought to be named; a name or noun formed after a person. An eponym, almost by definition, has some kind of story behind it — some reason it … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

1 Feb 201727min

The Revolutionary Post

The Revolutionary Post

Winifred Gallagher, author of How the Post Office Created America: A History, argues that the post office is not simply an inexpensive way to send a letter. The service was designed to unite a bunch of disparate towns and people … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

24 Jan 201717min

Tom Swift and His Electric Rifle

Tom Swift and His Electric Rifle

On January 3, 1979, two officers from the Los Angeles Police Department went to the home of Eulia May Love, a 39-year-old African-American mother. The police were there because of a dispute over an unpaid gas bill. The officers approached … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18 Jan 201719min

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