Backfired: The Vaping Wars
99% Invisible25 Jun 2024

Backfired: The Vaping Wars

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead—or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?

In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.

Backfired: The Vaping Wars

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Episoder(741)

Children of the Magenta (Automation Paradox, pt. 1)

Children of the Magenta (Automation Paradox, pt. 1)

On the evening of May 31, 2009, 216 passengers, three pilots, and nine flight attendants boarded an Airbus 330 in Rio de Janeiro. This flight, Air France 447, was headed across to Paris. Everything proceeded normally for several hours. Then, with no … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

24 Jun 201528min

Freud’s Couch

Freud’s Couch

Sigmund Freud’s ground-breaking techniques and theories for therapy came to be called “psychoanalysis,” and it was embodied, in practice and popular culture, by a single piece of furniture: the couch. Producer Ann Hepperman explores the role of this canonical object in … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

17 Jun 201513min

All In Your Head

All In Your Head

People who make horror movies know: if you want to scare someone, use scary music. Some of the most creative use of music and sound to evoke fear and anxiety is on the TV show Hannibal. Hrishikesh Hirway of Song … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

10 Jun 201530min

Voices in the Wire

Voices in the Wire

This week on 99% Invisible, we have two stories about the early days of broadcasting and home sound recording, produced by Radio Diaries and the Kitchen Sisters. The sounds that came out Frank Conrad’s Garage in 1919 and 1920 are … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Jun 201538min

Viva La Arquitectura!

Viva La Arquitectura!

On January 3rd, 1961, Che Guevara suggested to Fidel Castro that they go play a round of golf. They drove out to what was then the ritziest, most elite country club in Havana. It was empty—almost all the members had … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

27 Mai 201519min

The Nutshell Studies

The Nutshell Studies

The Office of the Chief Medical Examiner in Baltimore, Maryland is a busy place. Anyone who dies unexpectedly in the state of Maryland will end up there for an autopsy. On an average day, they might perform twelve autopsies; on … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Mai 201523min

The Post-Billiards Age

The Post-Billiards Age

We live in a post-billiards age. There was an age of billiards, and it has been over for so long, most of us have no idea how huge billiards once was. For many decades, starting in the mid-19th Century, billiards … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Mai 201513min

The Gruen Effect

The Gruen Effect

Retail spaces are designed for impulse shopping. When you go to a store looking for socks and come out with a new shirt, it’s only partly your fault.  Shops are trying to look so beautiful, so welcoming, the items so enticingly displayed and … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

6 Mai 201515min

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