Backfired: The Vaping Wars
99% Invisible25 Jun 2024

Backfired: The Vaping Wars

When two Stanford graduate students set out to create a new kind of cigarette that wouldn’t kill them, they didn’t foresee all the obstacles that lay ahead—or the powerful forces their invention would unleash. Nearly 10 years after the launch of the JUUL, Backfired: The Vaping Wars asks: Could e-cigarettes have been the solution to one of the world’s most pressing public health problems—or was this technology doomed to introduce a whole new generation to nicotine, and end up perpetuating an intractable addiction?

Backfired is the latest podcast from Prologue Projects, the award-winning team behind Slow Burn, Fiasco, and Think Twice: Michael Jackson. Backfired is a show about the business of unintended consequences—what happens when solving one problem inadvertently leads to a host of new ones?

In this tale of opportunity, addiction, and good intentions gone awry, hosts Leon Neyfakh and Arielle Pardes offer a definitive account of Juul Labs’ rise and fall, as well as the ubiquitous illegal vape market that sprouted up in its wake. Through dozens of original interviews, they gain access to the key players who got swept up—sometimes unwittingly—in the firestorm that reshaped the culture of nicotine.

Backfired: The Vaping Wars

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Episoder(741)

Mystery House

Mystery House

According to legend, Sarah Winchester’s friends advised the grieving widow to seek the services of a Boston spiritual medium named Adam Koombs. The story goes, Koombs put Mrs. Winchester in touch with her deceased husband—but William had bad news. He told … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

28 Apr 201516min

Show of Force

Show of Force

During World War II, a massive recruitment effort targeted students from the top art schools across the country. These young designers, artists, and makers were being asked to help execute a wild idea that came out of one the nation’s most conservative organizations: the United … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

22 Apr 201519min

Perfect Security

Perfect Security

The pursuit of lock picking is as old as the lock, which is itself as old as civilization. But in the entire history of the world, there was only one brief moment, lasting about 70 years, where you could put … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

15 Apr 201514min

The Calendar

The Calendar

A month is hardly a unit of measurement. It can start on any day of the week and last anywhere from 28 to 31 days. Sometimes a month is four weeks long, sometimes five, sometimes six. You have to buy … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

8 Apr 201516min

Sandhogs

Sandhogs

Eighty years ago, New York City needed another tunnel under the Hudson River. The Holland Tunnel and the George Washington Bridge could no longer handle the mounting traffic between New Jersey and Manhattan. Thus began construction of the Lincoln Tunnel. But this is not a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

31 Mar 201524min

The Colour of Money (R)

The Colour of Money (R)

United States paper currency is so ubiquitous that to really look at its graphic design with fresh eyes requires some deliberate and focused attention. Pull a greenback out from your wallet (or look at a picture online) and really take … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

25 Mar 201521min

Devil’s Rope

Devil’s Rope

In the mid 1800s, not many (non-native) Americans had ever been west of the Mississippi. When Frederick Law Olmstead visited the west in the 1850s, he remarked that the plains looked like a sea of grasses that moved  “in swells after … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

18 Mar 201520min

Coin Check

Coin Check

The United States Military is not known for being touchy-feely. There’s not much hugging or head-patting, and superiors don’t always have the authority to offer a serviceman a raise or promotion. When a member of the Army, Navy, Air Force, Marine Corps, or Coast … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

11 Mar 201515min

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