How Lorne Lucree used a beauty playbook to disrupt the allergy aisle with Wizard Wellness
CPG disruptors have entered just about every legacy category over the past few years in hopes of capturing bored consumers looking for more interesting everyday products. We’ve seen this play out ac...
3 Sep 28min
Is makeup back? Celeb makeup artist Jamie Greenberg unpacks what’s next
There’s an interesting tension happening in the beauty industry today around makeup. Last year, consumer beauty publications and industry executives heralded 2026 as the year bold, maximalist makeup...
27 Aug 36min
Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD
Midi Health is betting on topical skin care and body care as it diversifies its telehealth offerings to capture more women. “Women in midlife go through amazing changes with their hormones, … [and] o...
20 Aug 32min
The ‘ins and outs’ of branded events with Bilal Kaiser
Behind every great in-person beauty or wellness event is an invisible team of insiders that has engineered the gathering for maximum impact. Bilal Kaiser, the founder and principal of Agency Guacamo...
13 Aug 31min
How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald
Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partn...
6 Aug 36min
How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch
Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragran...
30 Jul 31min
Tower 28 spent $200k on an interactive billboard. Was it worth it?
As competition in the beauty industry heats up, leaders are looking for new ways to stand out. “I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it i...
23 Jul 26min
Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?
The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept. Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her...
16 Jul 36min
