The Skinny Confidential's Lauryn Bosstick: "I don't claim to be an expert, I'm a practitioner of beauty"

The Skinny Confidential's Lauryn Bosstick: "I don't claim to be an expert, I'm a practitioner of beauty"

Lauryn Bosstick, the blogger, podcast host and beauty brand executive -- she launched her Skinny Confidential-branded product line in April -- has had an unusual route to becoming a founder. But being a disrupter has always been her m.o. "I am not an expert. I do not claim to be an expert. I am a practitioner of beauty. I am someone who's tried every product," said Bosstick on the latest episode of the Glossy Beauty Podcast. "I want to show women that you can be a bartender and be broke, and you can go disrupt a space that's cliquey." Bosstick was, in fact, a bartender and a Pure Barre instructor while attending San Diego State University, when she started her blog in 2011. It later spawned a podcast show and a line of products. "I joined a sorority, and in the sorority, they told me it was $800. I was like, 'What do you mean, it's $800 to have friends and community?' I couldn't believe it. I was already broke. I couldn't afford $800. So I left the sorority after two seconds, [thinking,] 'This isn't gonna work for me.' And [I thought,] 'How can I do this online? How can I do it better? And how can I do it for free?" she said. Bosstick was more than able to grow that community: She has 1.3 million followers on Instagram, 278,000 fans on Facebook, 38,000 newsletter subscribers and 2.6 million monthly impressions on her blog. The Skinny Confidential podcast has 90 million downloads, and the new line of "beauty wellness" products, which started with a facial roller and oil, has beat projections since launch by 300%.

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Episoder(403)

Why Allure Best of Beauty is 'the only seal that matters' and how to get your product on it

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Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Mary van Praag doubled Milani Cosmetics annual sales to $250 million in five years. Now she’s ready to double them again. 

Helmed for the past six years by veteran beauty executive Mary van Praag, 25-year-old mass beauty mainstay Milani Cosmetics is in the midst of meteoric growth. In today’s episode of the Glossy Beauty ...

10 Sep 25min

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Why Midi Health is expanding into 'hormone-informed skin care' with Chief Medical Officer Dr. Kathleen Jordan, MD

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20 Aug 32min

The ‘ins and outs’ of branded events with Bilal Kaiser

The ‘ins and outs’ of branded events with Bilal Kaiser

Behind every great in-person beauty or wellness event is an invisible team of insiders that has engineered the gathering for maximum impact. Bilal Kaiser, the founder and principal of Agency Guacamo...

13 Aug 31min

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How awards show beauty partnerships between artists, brands and celebs come together, with PRTNRS’ Marissa Alfe and Lauren FitzGerald

Have you ever wondered how awards show beauty partnerships come together to create big, splashy red carpet moments that seem to reverberate across social media for weeks or months? Award season partn...

6 Aug 36min

How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

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Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragran...

30 Jul 31min

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