Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Episoder(1148)

Ep1019: Eyal Webber-Zvik | Vice President Product Marketing and Strategic Alliances, Cato Networks

Ep1019: Eyal Webber-Zvik | Vice President Product Marketing and Strategic Alliances, Cato Networks

Eyal Webber-Zvik is the Vice President of Product Marketing and Strategic Alliances at Cato Networks. In his role, Eyal manages a global team of product marketing directors that are tasked with driving the company's messaging, position, press and media relations, and more. Previously, Eyal ran Cato's product management organization, translating Cato's SASE vision into a global, successful cloud service. Prior to Cato Networks, Eyal held product management, project management and software engineering positions in several startups and in the IDF.

3 Mar 202322min

Ep1018: Louwki Coetsee | Group Vice President: Sales & Client Value, Netsurit

Ep1018: Louwki Coetsee | Group Vice President: Sales & Client Value, Netsurit

Louwki’s entire career has been devoted to serving companies’ technical needs. After earning his Master Network Engineer qualification, he became a technical trainer for Torque-IT, and shortly after this, he was promoted to Technical manager. Louwki then joined Tronic Trade Technology Holdings and served as Technical Manager. He then spent over a decade at Netsurit starting as a Senior Technical Consultant. He worked his way up to Head of Support at Netsurit and was part of the executive committee. Following a 3-year stint at Dimension Data as a Service Improvement & Enablement Manager and part of the GSC Management team, he re-joined the Netsurit team in 2017 to help grow the US business.

2 Mar 202321min

Ep1017: Josh Tyson | Director of Creative Content, OneReach.ai

Ep1017: Josh Tyson | Director of Creative Content, OneReach.ai

Josh Tyson is co-author of The Wall Street Journal business bestseller, Age of Invisible Machines, Director of Storytelling at OneReach.ai, and co-host of N9K, a podcast from the future.

1 Mar 202324min

Ep1016: Seth Bogner | Chairman and CEO, HeartPoint Global Inc.

Ep1016: Seth Bogner | Chairman and CEO, HeartPoint Global Inc.

Bio: Seth Bogner is a visionary entrepreneur with over three decades of experience in principal investing, structured finance, restructurings, and merchant banking. He currently serves as Chairman and CEO of HeartPoint Global Inc., where he merges his exceptional leadership abilities with his long-time goal of creating a business that is both profitable and socially responsible. Bogner began his career at Loeb Partners Realty and later served as the Chairman of Hearthstone Management Group Ltd. Prior to joining HeartPoint Global, he was the managing partner of Union Square Partners Ltd. and founded Ohr Partners in 2007.

28 Feb 202322min

Ep1015: Omer Glass | CEO and Co-Founder, GrowthSpace

Ep1015: Omer Glass | CEO and Co-Founder, GrowthSpace

Omer Glass is CEO and Co-Founder of GrowthSpace, the world’s first outcome-focused talent development platform. Omer’s passion for upskilling began with his first startup, Careerology, an online school for career development. Following this, he became a Management Consultant at Shaldor, Israel’s leading management consulting firm, where he focused on business strategy.

27 Feb 202321min

Ep1014: Efrat Dagan | Founder and CEO, Workaround

Ep1014: Efrat Dagan | Founder and CEO, Workaround

Efrat Dagan is Founder of WorkAround, Strategic Talent Acquisition Services. Simply put: Efrat can help figure out your growth pains. Efrat has led Google Israel’s Staffing for about a decade from the inception of the R&D offices in Israel (2006). Efrat managed the recruitment of six Google offices in Europe, including Israel, Russia and Northern Europe and Waze. Efrat has been with Google for 12 years and In her last role at Google she has been a Global Recruitment Manager at headquarters in California, In the last few years Efrat headed the talent team globally at the Lyft Autonomous Driving Division and at Next insurance. Efrat has been selected as one of the most prominent human resources professionals in Israel in 2014. Efrat lectures, blogs about the future of the world of work, and she mentors entrepreneurs and individuals which are involved in the field.

23 Feb 202325min

Ep1013: Doron Naim | Co-Founder and CEO, DevOcean Security

Ep1013: Doron Naim | Co-Founder and CEO, DevOcean Security

Doron Naim is Co-Founder and CEO of DevOcean Security, a Cloud Application Vulnerability Remediation platform. DevOcean revolutionizes the process of fixing risks in the new environment of the cloud and is backed by Glilot Capital Partners with participation from angel investors, including former Google CISO Gerhard Eschelbeck and Amazon’s Head of Security Audit Adam Hirsch. Previously, Doron served as GM of Security Research at CyberArk, uncovering and disclosing critical, zero-day vulnerabilities to large organizations. There he founded the ArkCon security conference, creating a global community of top cybersecurity thought leaders, researchers, and decision-makers. Doron frequently speaks at several international cybersecurity conferences. Doron is a veteran of the elite Israel Defense Forces 8200 unit and has a B.Sc. in Computer Science.

22 Feb 202322min

Ep1012: Rishi Agrawal | CEO and Co-Founder, TeamLease Regtech

Ep1012: Rishi Agrawal | CEO and Co-Founder, TeamLease Regtech

Rishi Agrawal, is the CEO and Co-Founder of TeamLease Regtech, India’s leading Regulatory SAAS company. His company helps India Inc navigate the complexity of the country’s regulatory ecosystem and stay on the right side of the law. He is envisioning Compliance 2.0, a paperless, presenceless and cashless ecosystem for digital India. Rishi works closely with Union and state governments in India to help them reimagine employer compliance. Rishi is an avid traveler and amateur photographer. He has recently published a coffee table photo book titled, Varanasi, A passage to immortality.

18 Feb 202321min

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