Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Episoder(1148)

Ep1011: Will Robinson | CEO, Encapture

Ep1011: Will Robinson | CEO, Encapture

Will Robinson is the CEO of Encapture, which is a fast-growing SaaS platform that helps banks automatically pull important information from documents. By using machine learning to process large amounts of data, it helps companies like Wells Fargo, Frost Bank, and Truist save time and money. Encapture's easy-to-use automation helps banks save time and reduce compliance risk by processing documents quickly and correctly in an easy-to-access format. Before joining Encapture, Will worked at Dynata in a number of executive management roles. Will worked as an investment professional at The Carlyle Group, which is one of the largest and most successful investment firms in the world, before he joined Dynata.

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Ep1010: Sharon Handelman-Gotlib | Healthcare and Aging Business Manager at Sompo Digital Lab TLV

Ep1010: Sharon Handelman-Gotlib | Healthcare and Aging Business Manager at Sompo Digital Lab TLV

Sharon Handelman-Gotlib is the Healthcare and Aging Business Manager at Sompo Digital Lab TLV as well as a leader in the Israeli FemTech community promoting women's health and Israeli FemTech ecosystem.

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Ep1009: Roi Ben Daniel | CEO, Received

Ep1009: Roi Ben Daniel | CEO, Received

Roi is CEO and Cofounder of Received, a startup building a revenue management platform for finance teams. Before that, Roi built Visa's Partnerships team in Tel Aviv, and was part of the Visa Ventures global team. Roi holds an LL.B. in Law and Accounting from TAU, and an MBA from Chicago Booth.

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Ep1008: Steven Weinberg | Member Board Of Directors, Mental Health Association of Greater Chicago

Ep1008: Steven Weinberg | Member Board Of Directors, Mental Health Association of Greater Chicago

Steve Weinberg has spent his life selling and helping others sell better, more, and faster. He recently led the Accuity sales team to new sales accomplishments for twelve years. Accuity is a British-Dutch technology company that is now part of Lexis Nexis Risk Systems and is a RELX subsidiary. It provides anti-money laundering and electronic payment solutions to financial institutions and corporations. While at Accuity as a salesperson and simultaneously as a manager of a team of salespeople, Steve closed the largest sale in the company’s history.

2 Feb 202322min

Ep1007: Peter Mann | Founder and CEO, Oransi

Ep1007: Peter Mann | Founder and CEO, Oransi

Peter Mann is the CEO & Founder of Virginia-based Oransi, a leading air purification company known for its efficient, intuitive and reliable products for consumers, schools, organizations and businesses. He also is the Chair of the Association of Home Appliance Manufacturers. In 2021, Oransi merged with Aviemore Technologies and is now a motor technology company with a clean energy mission. Oransi’s new manufacturing facility in Radford, Virginia is making products in the USA with advanced motor technologies. Previously, Peter was the Founder & CEO of the Austin, Texas-based Alen Corp., an air purification company he built, and after 7 years had a successful exit. He went to college on a Navy ROTC scholarship and then served 4 years, including a tour in the Red Sea during the First Gulf War.

31 Jan 202321min

Ep1006: Dr. Ruth Dagan | Partner and Head of Environment and Climate Change, Herzog, Fox & Neeman

Ep1006: Dr. Ruth Dagan | Partner and Head of Environment and Climate Change, Herzog, Fox & Neeman

Dr. Ruth Dagan is a partner and head of the environment and climate change practice at Herzog Law Firm. Ruth was recently appointed as a consultant on carbon markets for the United Nations Climate Change Convention Secretariat. Ruth has been a leading environmental and climate law practitioner in Tel Aviv and New York for over two decades. She holds a doctorate from NYU's School of Law, specializing in environmental finance. Her practice is deeply focused on climate-related technological innovation, the development of carbon offsetting projects, and carbon market transactions. Ruth works closely with a multitude of international corporations, tech companies, financial institutions, and investors to develop curated carbon strategies tailored to their unique needs and targets. Ruth is a firm believer in markets, and she works with both national and international groups to develop tools and policies for the carbon market.

30 Jan 202321min

Ep1005: Maya Huber | Co-Founder & CEO, TaTiO

Ep1005: Maya Huber | Co-Founder & CEO, TaTiO

Maya Huber spent the last 15 years in the HR Tech industry in practice and research, meeting thousands of desperate job seekers and recruiters, all trying to find their perfect match. She leverages her expertise in recruitment with the power of artificial intelligence to create a new job matching standard.

30 Jan 202319min

Ep1004: Amy Clark | Chief Human Resources Officer, BBB National Programs

Ep1004: Amy Clark | Chief Human Resources Officer, BBB National Programs

Amy Clark is an executive coach and a leader in human resources. She helps people improve their management and leadership skills, which leads to measurable business results. She has more than 20 years of valuable corporate business experience at various Fortune 500 companies and national non-profit organizations, serving in positions such as vice president of management and chief human resources officer. Amy has a deep passion for connecting with and developing others, and she is an all-in thought partner with a track record of being in the trenches and walking alongside leaders. She has had a lot of valuable first-hand experience that has led her to believe that teaching people skills through coaching makes a big difference in their lives. As a leadership development coach, she works one-on-one with visionary, growth-minded leaders to identify key behaviors they want to gain awareness of and help them understand what they can do today to be more successful tomorrow.

27 Jan 202322min

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