EP296: Kyle Campion, Founder of KCR Associates - How to win on Linkedin

Kyle Campion, LinkedIn Ghostwriter, explores his unconventional career journey from recruitment to LinkedIn ghostwriting. He shares how he began his career in recruitment in 2011 and co founded KCR Associates with his sister Rachel in 2015.

Rachel now manages the recruitment agency; whilst focusing on roles in sales, customer service and commercial real estate. Kyle made a bold career pivot in late 2023 to pursue his passion for content creation as a LinkedIn ghostwriter and coach.

Lysha and Kyle dig deep into the challenges and rewards of working with family, maintaining healthy boundaries and transitioning into a completely new industry.

Kyle explains his ghostwriting onboarding and coaching frameworks, emphasising the importance of consistency, long term strategy and understanding the nuances of LinkedIn as a platform.

The conversation touches on vulnerability in content, with both Kyle and Lysha sharing personal experiences about showing up authentically online.

Wrapping up, they discuss how to balance authenticity with strategy in LinkedIn content, the evolving role of AI in content creation and the importance of maintaining a genuine voice. Whether you're in recruitment, content creation, or navigating a career shift, this episode is packed with insight and inspiration. So...

Connect with Kyle here - linkedin.com/in/kylecampion

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The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT, Bristol & Hardy and Diversity and Inclusion .

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Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

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Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

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