THE ONE THAT GLITTERS with Michelle Lang (Current series: BTS called GLITTER MOUTH)19 Nov 2025

S1 E33 - Instagram LIVE: How to go Viral | Tips and Tricks for Social Media

[LIVE on Instagram 4.24.25]

In this episode of Glitter Mouth, I'm going Live on Instagram to teach viral content strategy while battling nail polish disasters and self-doubt. I share the complete roadmap including analytics curiosity, trial reels methodology, Whitney’s presence philosophy, and circle chart failure tracking system, then spiraling into post-live insecurity about being "meandery and not very helpful" and how I process trolls.

Perfect for creators learning systematic viral content approaches, anyone managing post-performance anxiety and self-criticism, and listeners documenting the unglamorous reality behind teaching moments.

In this episode, I talk about:

Five viral strategy pillars teaching: Analytics curiosity, trial reels experimentation, authentic self discovery, failure circle charts, and high-frequency meditation practice

Analytics research methodology: Scrolling established creators to bottom of feeds, identifying almost-hit posts they revamped into viral successes
Petting zoo permission breakthrough: Jack's "best day ever" validation that being playful self with kids is good rather than selfish

Trial reels data analysis: Discovering 45% follower retention versus 85% stranger retention past three seconds - feeling trapped by existing audience expectations

Whitney Uland’s presence philosophy episode 11.28.24 which changed how I look at social media: "You don't have to be anything on camera, just be present like in improv class - listen and react"

Circle chart failure tracking system: Making 100-circle charts for every failed post, re-framing rejection as progress toward success

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