Liquor marketing
Kathy Parker, chief marketing officer for Patron and Grey Goose at Bacardi Limited, takes us behind the marketing strategies for the tequila and vodka brands. That includes how Grey Goose tapped Paris...
11 Mai 202229min
GSK Health U.S. CMO Katie Williams on going independent
Katie Williams, U.S. chief marketing officer of GSK Consumer Health, which soon will be an independent company called Haleon, on how the company is managing the transition.
4 Mai 202223min
Earth Day marketing wins and losses
With this episode we kick off a new monthly series looking at purpose marketing with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. We start with a look at Ear...
2 Mai 202224min
Kroger Precision Marketing on the future of retail media
Senior VP Cara Pratt on how the image and purpose of retail media is moving beyond promotions, agencies and brand marketers are getting more involved, and flipping the funnel
27 Apr 202221min
Dick's Sporting Goods on the need for physical stores and how the chain is considering the metaverse
CMO Ed Plummer talks about a recent e-commerce campaign with Charles Barkley, women's sports integrations and what marketing lies ahead.
20 Apr 202218min
Chewy's new CMO on having pets as customers and building brand growth
Mark Eamer, formerly with Amazon, is now driving brand consistency at online pet retailer Chewy
13 Apr 202219min
Now pitching for the Mets: Andy Goldberg
The veteran marketer and new CMO of the New York Mets discusses the convergence of baseball and advertising from international opportunities to sponsor patches on uniforms
6 Apr 202220min
Miller Lite's marketing moves
Sofia Colucci, Global Marketing VP for Miller brands at Molson Coors, updates us on the Miller's moves in the metaverse, how it is using creative ways to collect first-party data and its multicultural...
30 Mar 202221min
