Orangetheory's Chief Brand Officer on collaborating with Steve Aoki and other marketing strategies
Chief Brand Officer Kevin Keith discusses the fitness chain's upcoming classes with music curated by DJ Steve Aoki, its "More Life" marketing campaign, competition and more.
23 Mar 202220min
How 'collective convergence' drives food trends—and why that matters
In this week's episode of the Marketer's Brief podcast, McKinney Group Strategy Director Justin Davis discusses the agency's annual food trend forecast, saying aroma-based marketing, metaverse promoti...
16 Mar 202220min
How Square is positioning brands for a post-COVID world
CMO Lauren Weinberg talks about Square's marketing, expanding overseas and the new Block parent name
9 Mar 202219min
How Oikos is giving the yogurt category a good workout
Danone's Surbhi Martin on breaking away from the conventional 'bite-and-smile' with a strong turn toward sports and fitness
2 Mar 202220min
New JPMorgan Chase CMO Carla Hassan on DE&I, the metaverse and personalization
Hassan joins Marketer's Brief to outline her priorities
23 Feb 202223min
Running ads on cars
We get the story behind Carvertise, which strikes deals with drivers of rideshare cars for vehicle ads. The firm is on track to reach $20 million in ad sales and works with brands ranging from Netflix...
16 Feb 202220min
Super Bowl ad preview
Ad Age journalists dissect what to expect during the ad industry's biggest day of the year, including early themes emerging as brands begin to release their ads.
7 Feb 202218min
How the ANA plans to follow the money in programmatic
The Association of National Advertisers recently launched a probe of programmatic media buying, and unlike such efforts in the past, has hired an investigative firm to follow the money. Even so, ANA C...
2 Feb 202226min
