Paul Cusker on Agency Need to Set Context and Indexability
Paul Cusker challenges agency leaders to make their firms discoverable in the AI era, arguing that if you’re not indexable in trusted ecosystems, you don’t exist.
15 Jul 202513min
Jonny Bentwood on Why Reddit Rules the Bots (and What PR Should Do About It)
Jonny Bentwood reveals how earned media, especially platforms like Reddit, shapes what AI sees, ranks, and repeats.
13 Jul 202512min
Filling the Void: Rob Davis on LLM Visibility
Rob Davis explains why PR pros must shape how AI tells brand stories; otherwise, the message will be written by someone else.
9 Jul 202517min
Chad Latz on Rewriting PR’s Operating System
Chad Latz explains why PR’s future depends on training teams to think in systems and partner with AI strategically.
7 Jul 202515min
Seeding the Algorithm: Kevin Dulaney on PR’s Role in Training AI
From AI slop to brand signals, Kevin Dulaney explores how PR can lead the next era of reputation management by crafting content built for humans and machines alike.
1 Jul 202516min
