HI Archives | VIPs: Using the RFM method
We all love VIPs. We enjoy that James Bond feeling, thinking if we can treat our top players like in films, we might get a free meal during our next trip to Las Vegas - because, you know, karma and su...
24 Okt 202413min
HI Archives | A typical day in CRM
07:00 I've just returned home from the gym. Sounds cool, eh? Well, actually it was just a pilates class. But you see, that’s what us CRM people do - take a grain of truth, such as the connection betwe...
24 Okt 202419min
HI Archives | Play Hard
Shahar Attias speaking about coffee, kosher whiskey and CRM on an alien planet.
24 Okt 202415min
HI Archives | Time to do away with Business Intelligence
Hi, my name is Shahar and I don’t think business intelligence (BI) people should exist. What’s the reason behind my statement? I mean, everybody loves the BI staff. What would you do in this info-hung...
24 Okt 20244min
HI Archives | Getting the best of social and real-money gaming
Legend says that when Alexander the Great arrived in Gordium, he was presented with a complicated knot. The local oracle claimed it could be untangled only by the “future ruler of all Asia”; our Sasha...
24 Okt 202411min
HI Archives | US vs UK CRM KPIs
You might get the impression that I am lazy, judging by the title. Far from it. If there’s a chore I promise to complete, you can consider it done. There’s hardly a need to remind me about it every ha...
24 Okt 202411min
HI Archives | OKR: The woke version of KPI
We consultants lead an ultra-modern lifestyle, very 2.0. Stories on LinkedIn? Sure. Migrating all workspaces into Notion? Did it yesterday. Following on James Charles? Hi sisters! So why are we still ...
24 Okt 202416min
HI Archives | Back to a CRM Future
Our CRM discussions are limited to... CRM, and specifically - to the CRM systems we can use. Why is that? Are we as shallow as our colleagues from the Affiliates department? Let's explore what we can ...
23 Okt 202412min
