Stealing Clicks From Your Competitors (Episode 507)
Let's talk about competitor campaigns on Google Search. Should you run ads against competitors? Is it worth it? In today's episode Chris Schaeffer discusses the best way to proceed if you plan to spen...
6 Apr 25min
Tips for Shopping, Search, and Display Campaigns (Episode 506)
This week Chris Schaeffer answers questions from listeners. He covers topics around conversion actions in your campaigns, hidden search terms, image assets and display campaigns. And Joey Bidner share...
30 Mar 37min
How To Train Google Ads With Conversions (Episode 505)
Feed the algorithm! That's the secret we are talking about in today's podcast. Learn how to create a campaign that can be trained to generate better traffic than other traditional methods. This strate...
23 Mar 27min
Your Paid Search Questions Answered (Episode 504)
How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this and more in this week's Paid Search Podcast with C...
16 Mar 29min
#1 Secret to Improving Broad Match Keywords (Episode 503)
If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best...
9 Mar 21min
How Exact Match Keywords Actually Function (Episode 502)
This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you r...
2 Mar 26min
Demystifying Performance Max (Episode 501)
This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor. T...
23 Feb 29min
6 REALLY GOOD Questions from Listeners (Episode 500)
This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google,...
16 Feb 30min
