3 Reasons Your Google Ads is Wasting Money (Episode 499)
Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic ...
9 Feb 26min
Big Changes Coming to Shopping Campaigns in February (Episode 498)
Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Ch...
2 Feb 25min
Q&A: Answering Questions from Listeners (Episode 497)
Let's talk about your biggest questions in Google Ads. These questions come directly from listeners and Chris Schaeffer provides answers to the big issues that haunt PPC managers today. This week we a...
26 Jan 29min
PPC for Home Services is Dying (Episode 496)
This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering their budgets and changing their strategies for ppc i...
19 Jan 28min
Ranking Bid Strategies From Worst to Best (Episode 495)
This week Chris Schaeffer ranking the best and worst Google Ads bid strategies. There are a lot of options on Google for search campaigns and there is only 1 bidding strategy that is considered the BE...
12 Jan 30min
PPC Basics - Simple Ad Strategy That Works (Episode 494)
This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make ...
5 Jan 29min
My 3 Favorite Google Ads POWER TOOLS (Episode 493)
Want to get things done faster in Google Ads? Check out these three power tools that can help you become more effective in Google Ads. Also, MERRY CHRISTMAS! I'll be back in 2026 with more Google Ads ...
22 Des 202525min
5 Things You Need to Know About a CLICK in Google Ads (Episode 492)
What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campa...
15 Des 202526min
