5 Things You Need to Know About a CLICK in Google Ads (Episode 492)
What is a click in Google Ads? Today we talk about what you need to know about how Google defines a click in paid search. Five important facts you need to know about a click on google ads search campa...
15 Des 202526min
Let's Audit an Account with 29.6% Optimization Score (Episode 491)
This week we audit an account with a 29% optimization score in Google Ads. Does a low optimization score mean the account is failing? What do all of these recommendations in Google Ads really mean? Le...
8 Des 202531min
How to Build a Successful Search Campaign + Easy to Follow Instructions (Episode 490)
Have you tried and failed at Google Ads? This week Chris Schaeffer discusses a simple way to ensure you are getting the right traffic from your Google Ads campaigns. Using this simple bidding method a...
1 Des 202532min
Answering PPC Questions from Subscribers (Episode 489)
Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not ...
24 Nov 202534min
PPC Basics - How to Pick The Best Keywords (Episode 488)
This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their b...
17 Nov 202532min
PPC Basics - Building Your First Campaign (Episode 487)
This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for th...
10 Nov 202532min
Should You Try Microsoft Ads? (Episode 486)
This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their ...
3 Nov 202528min
PPC Basics: How to Get Phone Calls (Episode 485)
This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major ad...
27 Okt 202529min
