The WARC Podcast
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

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Episoder(488)

The true value of creator marketing

The true value of creator marketing

Not all influencer content is equally valuable in driving revenue. Dan Wilson, Co-Founder/Chief Data Officer of Charlie Oscar, joins WARC's Paul Stringer to discuss keys to creator effectiveness, base...

28 Aug 202526min

The future of effectiveness

The future of effectiveness

How can marketers reconcile the need for growth with the need for sustainability? Award-winning brand strategist Benoit Wiesser, Sustainable Marketing Compass' Alexis Eyre, and former Dove CMO Alessan...

26 Aug 202539min

2025 trends in creative effectiveness

2025 trends in creative effectiveness

What are the big trends in creative effectiveness for 2025? WARC's John Bizzell and Anna Hamill examine the big narratives emerging from this year's Creative Effectiveness Lions. For 40 years, WARC ha...

21 Aug 202514min

Meet the world's most effective creative agency

Meet the world's most effective creative agency

Leo India is the world's top ad agency for effectiveness, according to the 2025 WARC Rankings. WARC's Rica Facundo talks to Amitesh Rao (CEO) and Rajdeepak Das (CCO Publicis Groupe South Asia) about e...

19 Aug 202515min

The Effective CMO: Canva's Kristine Segrist

The Effective CMO: Canva's Kristine Segrist

Canva's journey from startup to global design brand has been nothing short of extraordinary. Canva's Kristine Segrist, Global Head of Consumer Marketing, joins WARC's Anna Hamill to share how its mark...

14 Aug 202526min

What does brand building really mean in e-commerce?

What does brand building really mean in e-commerce?

New research from Fospha explores how quickly e-commerce marketers can expect to see payback from long-term brand building activity. Sam Carter, Fospha’s CEO, joins WARC's Alex Brownsell to share the ...

12 Aug 202529min

Inside the creative mind of John Hegarty

Inside the creative mind of John Hegarty

Industry legend Sir John Hegarty joins to talk all things creativity, his AI optimism, reframing risk, and...Taylor Swift? Hosted by LIONS' Paul Kemp Robertson. Check out the video version on WARC's Y...

7 Aug 202536min

2025's biggest trends in programmatic advertising

2025's biggest trends in programmatic advertising

The decline of the open internet, the rise of sell-side curation, and the next era of brand safety. WARC's Paul Stringer is joined by Joe Root, CEO/co-founder of Permutive to discuss the biggest trend...

5 Aug 202535min

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