The Effective CMO: Kraft Heinz's Diana Frost
With eight $1 billion+ brands, Kraft Heinz's commitment to building creative platforms is essential to growth. Chief Growth Officer Diana Frost joins the pod to discuss how Kraft Heinz is rethinking m...
31 Jul 202526min
All change: is media facing an existential crisis?
Brian Morrissey (The Rebooting) joins to discuss big shake-ups in media including the impact of AI, Trump 2.0, and new revenue models with WARC's Alex Brownsell and David Tiltman. For 40 years, WARC ...
29 Jul 202540min
'Ask Me Anything' with Mark Ritson (mailbag edition!)
Mark Ritson goes off-script to answer listener questions about Byron Sharp's view on pricing, agency upheaval, creators, AI, brand mega-deals and more with WARC's David Tiltman. Check out the video ve...
24 Jul 202540min
A new rebel alliance: the rise of indie strategists
More and more senior strategy leaders are leaving ad agencies to go independent. Tom Morton, Suzanne Powers and Faris Yakob join the pod to discuss what the indie life offers. Hosted by WARC's David T...
22 Jul 202541min
The Effective CMO: e.l.f Beauty's Kory Marchisotto
E.l.f Beauty has seen 25 consecutive quarters of sales growth and market share gains. CMO Kory Marchisotto joins to discuss how marketing has played an outsized role in e.l.f's growth. Hosted by WARC'...
17 Jul 202530min
Retail media’s creative conundrum
Retail media’s questionable creativity credentials may be holding it back from securing a greater share of brand marketing budgets. Commentators Andrew Lipsman, Colin Lewis and Kiri Masters joined WAR...
15 Jul 202521min
The Effective CMO: Suncorp's Mim Haysom
Aussie insurance giant Suncorp knows a thing or two about resiliency: both as a 120+ year brand, and through helping its customers in the toughest of times. Mim Haysom, EGM - Brand & Marketing, joins ...
10 Jul 202523min
Unilever's marketing refresh and the rise of B2B creators
It's a Contagious takeover episode! Unilever's Esi Eggleston Bracey talks about the company's marketing refresh, and TikTok star Eugene Healey (eugbrandstrat) discusses why brands want to turn up in c...
8 Jul 202535min
