WIN

I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.


My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.


Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.


Every episode we sit down with an MSP owner, a sales leader, or a vendor exec and ask:


How are you winning?


No theory.

No recycled advice you've already read on LinkedIn.


Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.


New episodes weekly. Learn more about Fox & Crow Group at https://foxcrowgroup.com/

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Avsnitt(96)

Matt Tomlinson:  MSPs will WIN with AI

Matt Tomlinson: MSPs will WIN with AI

Send us Fan Mail Read the accompanying article on the Fox & Crow group blog here. Matt Tomlinson has spent years on both sides of the MSP world, first inside it, now helping MSPs deploy AI at Fixify, ...

17 Sep 23min

Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.

Doug Miller at Brightworks Shares on How Sales Coaching Builds WINNING MSP sales teams.

Send us Fan Mail Doug Miller of Brightworks spent 15 years trying to fix his MSP's sales problem. Cold email blasts, LinkedIn programs, hired reps who couldn't prospect - everything, really. Then he f...

11 Sep 34min

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies

David Reid's "Getting to Exit" is a book on building winning MSP exit strategies

Send us Fan Mail How David Reid Sold His MSP for 8X (and Got a Decade of His Life Back) David Reid sold his business before he turned 50. That wasn't luck. It was the plan. He built Epic Information S...

4 Sep 20min

Matt Koenig shares winning MSP event strategies for new IT channel vendors

Matt Koenig shares winning MSP event strategies for new IT channel vendors

Send us Fan Mail Matt Koenig Shares Winning MSP Event Strategies for New IT Channel Vendors Trade shows eat a huge chunk of a new vendor's marketing budget, and most of them get it wrong in the same h...

31 Aug 27min

Why SASE is a WINNING part of the Modern MSP Security Stack

Why SASE is a WINNING part of the Modern MSP Security Stack

Send us Fan Mail Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now? They are the co-founders of Fox & Crow Group, a software development company building growth platf...

8 Juni 202519min

How Do I WIN the Attention of Larger MSPs?  Jennifer Roy, CEO of Nucleus Networks, Gives You The Cheat Codes

How Do I WIN the Attention of Larger MSPs? Jennifer Roy, CEO of Nucleus Networks, Gives You The Cheat Codes

Send us Fan Mail In this episode of the WIN Podcast, host Carrie Richardson sits down with Jennifer Roy to unpack how vendors can successfully connect with enterprise-grade managed service providers. ...

30 Maj 202516min

Len DiCostanzo Has Been Building Winning MSP Event Strategies for Over 40 Years.  Tune In!

Len DiCostanzo Has Been Building Winning MSP Event Strategies for Over 40 Years. Tune In!

Send us Fan Mail If you're heading to Pax8 Beyond—or any major MSP channel event—this episode is your tactical prep guide. Channel legend Len DiCostanzo joins host Carrie Richardson to share strategic...

28 Maj 202522min

Rex Frank - Winning MSPs Follow A Process

Rex Frank - Winning MSPs Follow A Process

Send us Fan Mail Rex Frank on the Process-Powered MSP: Why Heroics Aren’t a Strategy In this episode, Carrie Richardson sits down with Rex Frank, VP of PAX8 Academy, to unpack the real reasons most M...

20 Maj 202510min

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