Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Episoder(1148)

Ep979: Eldad Postan-Koren | Co-founder and CEO, Winn.ai

Ep979: Eldad Postan-Koren | Co-founder and CEO, Winn.ai

Eldad Posten-Korn, 37, is the founder and CEO of Winn.AI, a startup that builds an artificial intelligence-based personal assistant for salespeople. The company has been operating for less than a year, raised $17 million as an initial investment, and has 25 employees. The idea behind Winn.AI came after leading sales at DreaMed Diabetes, where he started as a salesman himself. In the past, he also worked at the venture capital fund Ourcrowd as responsible for the business development of the portfolio companies. In addition, Eldad had been an active entrepreneur for the past decade. In recent years, he and his heart surgeon wife Roni co-founded 'Shavot', a non-profit organization for girls' leadership. The organization is already active in 26 cities, with over 3,000 female volunteers. Shavot is also the leader of ""Israeli Girl's Week" where more than 100,000 girls and teenagers will partake in activities meant to inspire women this year. In the past, Eldad founded the "The Sky is the Limit" association that promoted social entrepreneurship for at-risk youth and served as chairman of the student union at the Hebrew University. He also served as an officer in the Israeli navy.

19 Des 202223min

Ep978: Jed Corenthal | Chief Marketing Officer, Phenix

Ep978: Jed Corenthal | Chief Marketing Officer, Phenix

Phenix Jed Corenthal is CMO at Phenix, a company that focuses on broadcasting real-time video streaming for sporting, gaming, and other entertainment events. As the CMO at Phenix, Jed is in charge of overseeing all Marketing and Business Development efforts to ensure that companies in sports and entertainment to grow their audiences. Phenix has perfected a unique real-time streaming technology infrastructure that provides content to broadcast-sized audiences with a latency of less than half a second. He has decades of experience leading marketing, business development, PR, technology, and other revenue-generating positions across a number of industries. Nike, UPS, the NFL, Sony, and Disney are only a few of the many clients Jed’s had over the years.

19 Des 202220min

Ep977: Jon Rathauser | Chief Egg Officer & Co-Founder, Eggmented Reality

Ep977: Jon Rathauser | Chief Egg Officer & Co-Founder, Eggmented Reality

Jon Rathauser is the Chief Egg Officer & Co-Founder at Eggmented Reality, a Co-Chair of the Nevo Alumni organization and advocate of combining social impact with business models that sustain and scale.

18 Des 202221min

Ep976: Daniel Vukelich | President, Association of Medical Device Reprocessors

Ep976: Daniel Vukelich | President, Association of Medical Device Reprocessors

Daniel Vukelich is President & CEO of the Association of Medical Device Reprocessors. AMDR represents the interests of member companies that reprocess “single-use” medical devices in accordance with federal law, for use at hospitals, acute surgical care centers, and physician’s offices. The industry has doubled in size yearly, on average for 20 years – all under Dan’s leadership. In 2020, the reprocessing industry saved providers over $442 million in device acquisition costs and an additional $3.6 million in waste disposal cost savings. AMDR’s members provide reprocessed devices to over 10,300 hospitals. Dan received a B.A. and a law degree from the American University. He is a native of Minneapolis and a member of the Florida and District of Columbia Bars.

17 Des 202222min

Ep975: Gordon Allott | President and CEO, BroadPeak Partners

Ep975: Gordon Allott | President and CEO, BroadPeak Partners

Gordon Allott is the president and CEO of BroadPeak Partners, the developer of the K3. K3 is software that takes data from anywhere, allows users to transform, filter, and unify through an intuitive UI, and send it to anywhere. Before founding BroadPeak Gordon was a consultant and attorney in the financial sector. This included advising a wide variety of bulge bracket banks and hedge funds on derivatives trading. Gordon led the energy trading and risk group for Sapient delivering trading projects for Duke, Constellation, JPMorgan, Chevron, and others. Prior to Sapient he was part of a startup (KWI) leading the USA as VP of Business Development and VP then Asia Pac (now Alstom). Gordon practiced as a derivatives attorney, has a JD from the University of Denver, and a BA from Drake University.

16 Des 202221min

Ep974: Yoni Shohet | Co-Founder & CEO, Valence Security

Ep974: Yoni Shohet | Co-Founder & CEO, Valence Security

Yoni Shohet is a seasoned entrepreneur, with a successful track record in the Israeli cybersecurity landscape. Yoni received his BSc in Mathematics at the age of 19, and completed his service in the Israel Defense Forces as a cybersecurity team leader and project manager at one of Israel’s most esteemed military intelligence units. Valence is the second cybersecurity startup Yoni has founded, following his time as CEO and co-founder of SCADAfence, a pioneer in industrial IoT cybersecurity.

15 Des 202221min

Ep973: Guy Bejerano | CEO & Co-founder, SafeBreach

Ep973: Guy Bejerano | CEO & Co-founder, SafeBreach

Guy Bejerano is co-founder and CEO of SafeBreach, a pioneer in the continuous security validation category. Prior to SafeBreach, Guy was CSO of LivePerson, leading the security of one of the world's largest cloud platforms and providing security for more than 1 billion web visits across the internet each month. Guy has more than 24 years of expertise in operational, application, and network security, specializing in building security programs for global companies and cloud services, including the Information Security branch and red-team operations of the Israeli Air-Force.

14 Des 202221min

Ep972: Kevin Tate | Chief Marketing Officer, Clearbit

Ep972: Kevin Tate | Chief Marketing Officer, Clearbit

Kevin Tate helps Clearbit reach B2B companies that are trying to better understand their customers and optimize their digital funnel. He has over 20 years of leadership experience in sales, marketing, and product, and deep expertise in enterprise SaaS, eCommerce, digital marketing, social media, and IoT. Prior to joining Clearbit, Kevin held executive roles at SurveyMonkey, Chirpify, and ShopIgniter.

14 Des 202220min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
utbytte
morgenkaffen-med-finansavisen
finansredaksjonen
aksjesladder
rss-sunn-okonomi
livet-pa-veien-med-jan-erik-larssen
stinn-av-gryn
stormkast-med-valebrokk-stordalen
lederpodden
pengesnakk
rss-impressions-2
rss-bare-a-beklage
rss-investering-gjort-enkelt