Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Episoder(1148)

Ep971: Nicole Tj | Co-Founder & CEO, Travis

Ep971: Nicole Tj | Co-Founder & CEO, Travis

Nicole Tj is the Co-Founder and CEO of Travis, a travel app that turns dream vacations into a reality while leading the charge on empowering micro-influencers who are changing how we discover, plan and book vacations. Before co-founding Travis, Nicole was a influencer who experienced the struggle and success of building your brand through partnerships and affiliate programs. She later worked in strategy and innovation consulting at Deliotte. Nicole uses her knowledge in technology and her first-hand experiences of being an influencer to inspire the mission and consumer goals of Travis.

12 Des 202218min

Ep970: Yuval Samet | CEO, RiseUp

Ep970: Yuval Samet | CEO, RiseUp

Yuval is a product manager and entrepreneur with a passion for solving people’s pains through value-driven products. Yuval co-founded Analyzd, a fraud-protection company, which in 2011 was acquired by Klarna. Yuval joined Klarna and there he built the Klarna Tel-Aviv R&D center, founded the product group as Chief Product Officer (CPO) and finally acted as Chief Technology Officer (CTO). After 5 years at Klarna and 3 in Sweden, he moved back to Israel to build Impact Technology products for Israelis. In 2017 he cofounded RiseUp, a Profit-with-Purpose startup on a mission to create a world in which anyone can achieve financial wellbeing. RiseUp uses cutting-edge technology, entertaining content and a community of 50,000+ members, to help Israeli families control their finances and start to save money. He is currently CEO RiseUp.

11 Des 202220min

Ep969: Erik Huberman | Founder and CEO, HawkeMedia

Ep969: Erik Huberman | Founder and CEO, HawkeMedia

CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions—Hawke Ventures, which raised $25M in its second fund, and most recently HawkeZ, an agency offering brands the tools needed to tap into GenZ. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30 Under 30, CSQ’s 40 Under 40, and Inc. Magazine’s Top 25 Marketing Influencers.

10 Des 202220min

Ep968: Daniel Bai | Founder and CEO, CloseForChiro

Ep968: Daniel Bai | Founder and CEO, CloseForChiro

Dr. Dan is the CEO of CloseForChiro. a provocative and edgy business consulting company from an unlikely industry: chiropractic. He is an author, speaker, and thought leader on the subjects of sales and marketing in the modern world and has changed the antiquated notions most have about the subject. He has tackled the difficult dilemma that many business owners struggle with when it comes to serving humanity versus scaling a business. Although he serves the chiropractic industry exclusively, his lessons cross all boundaries and are sought by many other businesses and organizations.

9 Des 202220min

Ep967: Amit Sinha | Co-Founder, Unnati

Ep967: Amit Sinha | Co-Founder, Unnati

Fun fact: "I am a painter." Bio: Amit Sinha is the co-founder of Unnati, a new-age fintech powered Agritech platform. In his present capacity, Amit is responsible for overseeing all operations in Unnati. Amit comes with a rich academic background. Having completed his bachelor’s degree in mining engineering from the Indian Institute of Technology (IIT), he went on to pursue his MBA in PGDM and marketing from the Indian Institute of Management. Throughout the course of his prolific career, Amit has achieved several milestones and has been associated with renowned organizations in senior roles. He has previously worked with brands such as Infosys, PricewaterhouseCoopers (PwC), Bharti Airtel, and One97 Communications. He joined Paytm where he served as the Chief Financial Officer (CFO), Head of HR, COO, and Business Head for Insurance for over 4 years, before co-founding Unnati with Ashok Prasad. Amit aims to leverage his rich expertise and industry experience to scale Unnati’s operations and create farmer entrepreneurs across the country.

8 Des 202221min

Ep966: Jacob Shwirtz | Content & Creators, Lightricks

Ep966: Jacob Shwirtz | Content & Creators, Lightricks

Jacob Shwirtz is a veteran executive of the creator economy, having worked with the top talent across every platform for over 20 years. He's held leadership roles at Viacom, WeWork and Endemol. Jacob now helps Lightricks connect with creators in meaningful ways, overseeing a team of talent managers. His favorite foods include buffalo wings, soup, and cappuccinos.

8 Des 202222min

Ep965: Gal Shaul | Co-Founder and Chief Technology Officer, Augury

Ep965: Gal Shaul | Co-Founder and Chief Technology Officer, Augury

Today Eitan is the CEO at Road2 - a center how builds start-ups through networking, funding, and technology. also he serves as a co-president of the investment fund Friendly Angels Club. Lawyer Eitan Kate has been engaged for over 15 years. he took part in the team of the Ofer brothers and was a partner in the firm Amit Polk Matlon. Later, Eitan was involved in several senior positions in the leading med-tech companies in Israel, including Lumenis, Biosens-Webster - a subsidiary of Johnson & Johnson and served as COO at Kamada, one of the only ethical pharmaceutical companies in Israel. The world of investments is an integral part of Eitan's professional life, reflected in his familiarity with the Israeli ecosystem.

7 Des 202224min

Ep964: Eitan Kyiet | Chief Executive Officer, Road2 Haifa

Ep964: Eitan Kyiet | Chief Executive Officer, Road2 Haifa

Today Eitan is the CEO at Road2 - a center how builds start-ups through networking, funding, and technology. also he serves as a co-president of the investment fund Friendly Angels Club. Lawyer Eitan Kate has been engaged for over 15 years. he took part in the team of the Ofer brothers and was a partner in the firm Amit Polk Matlon. Later, Eitan was involved in several senior positions in the leading med-tech companies in Israel, including Lumenis, Biosens-Webster - a subsidiary of Johnson & Johnson and served as COO at Kamada, one of the only ethical pharmaceutical companies in Israel. The world of investments is an integral part of Eitan's professional life, reflected in his familiarity with the Israeli ecosystem.

5 Des 202222min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
utbytte
morgenkaffen-med-finansavisen
finansredaksjonen
aksjesladder
rss-sunn-okonomi
livet-pa-veien-med-jan-erik-larssen
stinn-av-gryn
stormkast-med-valebrokk-stordalen
lederpodden
pengesnakk
rss-impressions-2
rss-bare-a-beklage
rss-investering-gjort-enkelt