You Deserve a (Price) Break Today

You Deserve a (Price) Break Today

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the reputational challenges faced by consumer companies in the wake of price increases and supply chain issues. They explore McDonald's lawsuit against some suppliers for alleged price fixing, the new scrutiny on “shrinkflation,” and the value of transparency in crisis communications. The conversation highlights how companies can navigate consumer trust and maintain their reputation amid scrutiny from Congress and the public.

Takeaways
  • McDonald's faced reputational risks due to rising prices.
  • The lawsuit against suppliers is a significant move for McDonald's.
  • Transparency in pricing can help combat misinformation.
  • Shrinkflation is a growing concern for consumers and lawmakers.
  • Congress is scrutinizing companies for shrinkflation practices.
  • Companies must balance transparency with strategic communication.
  • Consumer trust is built on transparency and value.
  • Proactive communication can help maintain trust during crises.
  • Silence in response to criticism can backfire.
  • Companies need to control the narrative to avoid reputational damage.

Chapters

  • 00:00 Introduction to Communication Breakdown
  • 00:30 McDonald's Pricing Controversy
  • 02:52 Reputation Management and Supply Chain Issues
  • 05:15 Transparency in Crisis Communications
  • 09:03 Shrinkflation: A Growing Concern
  • 11:27 Congress and Corporate Accountability
  • 14:40 Navigating Consumer Trust
  • 18:01 Balancing Transparency and Value
  • 21:19 Conclusion and Key Takeaways


Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(104)

Cornell’s Reckoning, Algorithmic ‘Gouging’

Cornell’s Reckoning, Algorithmic ‘Gouging’

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine two very different crises connected by a common question: what happens when trust in an institution or company is al...

8 Okt 35min

Reorg, Reject, Retouch

Reorg, Reject, Retouch

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll start with Microsoft’s decision to move communications under its corporate, external, and legal affairs organization, asking...

30 Sep 24min

All Apologies

All Apologies

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine three very different responses to public pressure. Converse apologizes for disturbing imagery in an ad campaign, whi...

24 Sep 26min

You Ought Not Be In Pictures

You Ought Not Be In Pictures

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine what happens when Hollywood turns corporate leaders into central characters. With new productions focused on Mark Zu...

17 Sep 31min

Episode 100

Episode 100

In this 100th episode of Communication Breakdown, Steve Dowling and Craig Carroll revisit the major forces that have shaped corporate communications over the past two years. They examine how political...

10 Sep 29min

Long-time listeners, first-time callers

Long-time listeners, first-time callers

In this special listener-driven episode of Communication Breakdown, Steve Dowling and Craig Carroll answer questions from communications leaders and longtime supporters of the podcast. The conversatio...

3 Sep 36min

Return on Mission

Return on Mission

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll explore a different way to measure the value of corporate communications, public affairs, and stakeholder engagement. Buildi...

27 Aug 31min

Fixing Flock’s Blind Spot

Fixing Flock’s Blind Spot

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine Flock Safety’s attempt to reset its reputation amid growing criticism of its automated license plate reader ne...

20 Aug 28min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
rss-skravla-gar
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
rss-orjasater
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
utbytte
finansredaksjonen
lederpodden
morgenkaffen-med-finansavisen
liberal-halvtime
stormkast-med-valebrokk-stordalen
rss-fa-makro
rss-markedspuls-2
pengesnakk