Best of Q4 2024

Best of Q4 2024

In this special End of Year edition of Communication Breakdown, hosts Steve Dowling and Craig Carroll reflect on some of the most compelling stories and discussions from their first season.

From Episode 1, "Ford Quits the HRC Index", they examine the corporate retreat from diversity commitments, the influence of online provocateurs like Robbie Starbuck, and the broader implications for stakeholder engagement in the DEI space.

Episode 3, "You Deserve a (Price) Break Today", highlights McDonald’s bold transparency campaign to counteract misinformation about inflation and pricing. The hosts discuss how breaking traditional communication rules—paired with strategic pricing—helped restore trust and improve customer perception.

Finally, they revisit Episode 9, "Jaguar", unpacking the automotive brand's controversial rebranding strategy. Steve and Craig debate whether attention-grabbing campaigns without clear substance can effectively rebuild a brand's image and ponder the balance between marketing and product focus.
Tune in for this insightful recap as the hosts share key lessons learned in corporate communications and reputation management. Get ready for a fresh season of Communication Breakdown in 2025!

Takeaways
  • The influence of non-traditional stakeholders is growing.
  • Companies are facing backlash for rolling back diversity commitments.
  • Diversity is increasingly seen as a business asset.
  • Public opinion on diversity initiatives is shifting.
  • Companies must balance stakeholder interests with public perception.

Topics Mentioned

Corporate Reputation, Diversity, Crisis Communication, Activism, PR Strategies, McDonald's, Jaguar, Corporate Equality Index, Stakeholder Influence, Transparency

Companies Mentioned

Molson Coors, Caterpillar, Ford Motor Company, Walmart, McDonald's, Jaguar, Anheuser-Busch, Land Rover.

Chapters

00:00 Introduction to Communication Breakdown
00:59 Diversity Commitments and Corporate Backtracking
04:44 The Influence of Activism on Corporate Policies
10:17 Crisis Communication: McDonald's Transparency Strategy
16:22 Jaguar's Rebranding and PR Challenges

Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced in partnership with Advocast Leadership Advisory and Shawn P Neal.

For questions, feedback, or episode suggestions, reach out at podcasts@ocrnetwork.com

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Episoder(104)

Cornell’s Reckoning, Algorithmic ‘Gouging’

Cornell’s Reckoning, Algorithmic ‘Gouging’

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine two very different crises connected by a common question: what happens when trust in an institution or company is al...

8 Okt 35min

Reorg, Reject, Retouch

Reorg, Reject, Retouch

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll start with Microsoft’s decision to move communications under its corporate, external, and legal affairs organization, asking...

30 Sep 24min

All Apologies

All Apologies

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine three very different responses to public pressure. Converse apologizes for disturbing imagery in an ad campaign, whi...

24 Sep 26min

You Ought Not Be In Pictures

You Ought Not Be In Pictures

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll examine what happens when Hollywood turns corporate leaders into central characters. With new productions focused on Mark Zu...

17 Sep 31min

Episode 100

Episode 100

In this 100th episode of Communication Breakdown, Steve Dowling and Craig Carroll revisit the major forces that have shaped corporate communications over the past two years. They examine how political...

10 Sep 29min

Long-time listeners, first-time callers

Long-time listeners, first-time callers

In this special listener-driven episode of Communication Breakdown, Steve Dowling and Craig Carroll answer questions from communications leaders and longtime supporters of the podcast. The conversatio...

3 Sep 36min

Return on Mission

Return on Mission

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll explore a different way to measure the value of corporate communications, public affairs, and stakeholder engagement. Buildi...

27 Aug 31min

Fixing Flock’s Blind Spot

Fixing Flock’s Blind Spot

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine Flock Safety’s attempt to reset its reputation amid growing criticism of its automated license plate reader ne...

20 Aug 28min

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