You Don't Know Vietnam

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

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Episoder(74)

E02: Adman Hoang Pham talks creativity in Vietnam and the foreign brands getting it right

Hoang Pham moved from Hanoi to Ho Chi Minh City to pursue a career in advertising. He's absolutely smashing it. In this episode, he talks about the state of advertising and creativity in Vietnam, whi...

1 Feb 202342min

E01: BOO's CEO Do Viet Anh on appealing to Gen Z for survival in Vietnam

From a small skate shop to a multi-million dollar fashion brand, Do Viet Anh has been on a 20-year journey with his company BOO in Vietnam. But it hasn't always been easy. In the very first episode o...

13 Des 202231min