You Don't Know Vietnam

You Don't Know Vietnam

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

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Episoder(74)

E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans

E26: Vietnam's soaring sports and how global brands can unlock love from loyal fans

As a sports journalist and editor, Luu Thien knows all about the sports trends keeping Vietnam buzzing with energy. Today, he talks about the current sports landscape in Vietnam, the growth of Esports...

2 Apr 202452min

E25: Why the next chapter of Vietnam's food story is being written RIGHT NOW

E25: Why the next chapter of Vietnam's food story is being written RIGHT NOW

Meet Jovel Chan, a food and beverage marketer turned blogger, founder and consultant. Jovel landed in Vietnam and quickly made her mark as the go-to authority of Vietnam's evolving food and dining sce...

5 Mar 202432min

E24: Meet the Vietnamese founder tackling addictive short-form social content

E24: Meet the Vietnamese founder tackling addictive short-form social content

"In Vietnam there's a joke... when you say something ridiculous online, people will say it's the consequence of watching more than three hours of TikTok a day," says Bao-Khanh Nguyen, the founder of s...

29 Jan 202431min

E23: Attract and retain Gen Z staff in Vietnam by doing this, says HR expert Kelvin Nguyen

E23: Attract and retain Gen Z staff in Vietnam by doing this, says HR expert Kelvin Nguyen

Nguyen The Cong, or Kelvin Nguyen, is a global talent acquisition expert. In his role as talent advisor at Vinfast, Kelvin is responsible for bringing global talent to Vietnam and hiring for Vinfast i...

11 Jan 202435min

E22: Vietnam's young families are changing SO quickly says entrepreneur Dang Thuy Trang

E22: Vietnam's young families are changing SO quickly says entrepreneur Dang Thuy Trang

Dang Thuy Trang is the founder of Vietnamese sleep company RU9, which offers young people solutions for better sleep as they look to prioritise their wellbeing. Today, Trang talks about the importance...

4 Jan 202442min

E21: Vietnam's speeding up but its coffee culture is all about slowing down says Lacàph founder Timen Swijtink

E21: Vietnam's speeding up but its coffee culture is all about slowing down says Lacàph founder Timen Swijtink

On today's episode of You Don't Know Vietnam, we're talking to Timen Swijtink, the Founder of Vietnamese coffee brand Lacàph. With Lacàph's coffee, coffee shops and coffee experiences in Vietnam, and ...

6 Des 202346min

E20: Can Vietnam's Dat Bike lead Southeast Asia's electric motorbike revolution?

E20: Can Vietnam's Dat Bike lead Southeast Asia's electric motorbike revolution?

Entrepreneur Nguyen Son is the founder and CEO of electric two-wheeler start up, Dat Bike. He's on a mission! To convert 250,000,000 motorbike drivers in Southeast Asia from petrol to electric, starti...

16 Nov 202334min

E19: Shoppertainment is a must for retailers in Vietnam says Quang Thai

E19: Shoppertainment is a must for retailers in Vietnam says Quang Thai

Meet retail expert Quang Thai, the CEO of direct to consumer (D2C) company DTX Asia. Since moving back to Vietnam from studying in the U.S, Thai has set up a handful of lifestyle brands in everything ...

1 Nov 202328min

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