E18: Why Vietnam's thriving F&B scene is more than phở and street food
Ha Chu is the founder of Cooked.VN - a rapidly growing F&B school that helps its students learn about branding and marketing in the restaurant business. In today's episode, Ha shares what Vietnamese p...
28 Sep 202347min
E17: Building brand love in Vietnam's changing PR industry
Ivy Nhi Chau is the CEO and founder of Ivy + Partners - a PR agency based in Ho Chi Minh City that helps global brands share their stories in Vietnam. Today, she talks about how the PR industry in Vie...
29 Aug 202347min
E16: The explosion of Vietnam's middle class and what it means for global brands, with Thue Quist Thomasen
Thue Quist Thomasen is the CEO of market research agency Decision Lab in Vietnam. If there's anyone who knows about the trends driving Vietnam forward, it's him. Today, he talks about how the challeng...
1 Aug 202341min
E15: A looming mental health crisis? The pressures facing Gen Z in Vietnam
According to studies, more than a quarter of young people in Vietnam are depressed and almost 6% have attempted suicide. In this episode of You Don't Know Vietnam, We Create Content's cofounder Ian P...
25 Jul 202339min
E14: "They said the menstrual cup wouldn't work in Vietnam," says Lincup's Linh Bach-Howell
Linh brought the menstrual cup to Vietnam. And she had a real challenge on her hands: how to sell menstrual cups in a place where nobody talked about periods? 8 years later, almost 3,000,000 women in ...
30 Mai 202343min
E13: There's no 'call my lawyer' in Vietnam, you have to build trust says entrepreneur Dave Bui
Since coming back to Vietnam from studying and working overseas, serial tech entrepreneur Dave Bui has absolutely smashed it. He grew a healthcare information platform called ViCare and sold it to Vin...
23 Mai 202333min
E12: WTF is Vinahouse? Beatboxer and looper Flow.D explains
In a country where the go-to music is love songs, Flow.D uses only his mouth to produce growly drum n bass with the goal to get Vietnamese audiences out of their comfort zone. Today, he talks about hi...
16 Mai 202351min
E11: Evolving tastes and Tik Tok are changing Vietnamese weddings says wedding planner Dang Hien Thao
If anyone knows about lovers in Vietnam, it's Thao. Along with her team, she's planned more than 500 weddings - most of which in the up-and-coming wedding destination of Danang. Today, she talks about...
26 Apr 202341min
