Hello $Firstname AI Edition, Chapter 16: The CX Layers: How Data and Content Fuel Personalisation
In Chapter 16 of Hello $Firstname, Keanu Taylor reads ‘The CX Layers: How Data and Content Fuel Personalisation’. Keanu Taylor is Global Head of Research at The MarTech Weekly, a global analyst firm h...
23 Juli 32min
Hello $Firstname AI Edition, Chapter 15: The Basic Foundations for Personalisation
In Chapter 15 of Hello $Firstname, Ida Söderbäck reads ‘The Basic Foundations for Personalisation’. Ida Söderbäck is a customer loyalty and CRM marketing expert currently at the Swedish Red Cross. In ...
23 Juli 10min
Hello $Firstname AI Edition, Chapter 14: Tying It All Up in the Bowtie of Personalization
In Chapter 14 of Hello $Firstname, Rasmus Houlind reads ‘Tying It All Up in the Bowtie of Personalization’. Rasmus Houlind is the author of Hello $Firstname and narrates this chapter himself because i...
2 Juli 33min
Hello $Firstname AI Edition, Chapter 13: Personalization on Inbound Platforms
In Chapter 13 of Hello $Firstname, Mark Robertson reads ‘Personalization on Inbound Platforms’. Mark Robertson is Partnerships Director at Mastercard Dynamic Yield and has spent around 25 years workin...
2 Juli 19min
Hello $Firstname AI Edition, Chapter 12: Content, Part 2: Content Feeds
In Chapter 12 of Hello $Firstname, Maria Moreau reads ‘Content, Part 2: Content Feeds’. Maria Moreau is CRM Director at Boozt.com, where she works with CRM for millions of users. In this chapter, she ...
2 Juli 34min
Hello $Firstname AI Edition, Chapter 11: Personalization in Marketing Automation
In Chapter 11 of Hello $Firstname, Jordie van Rijn reads ‘Personalization in Marketing Automation’. Jordie van Rijn is an email marketing and martech specialist who guides businesses in selecting mark...
2 Juli 33min
Hello $Firstname AI Edition, Chapter 10: Insights, Part 2: Moments of Truth
In Chapter 10 of Hello $Firstname, Morten Suhr Hansen reads ‘Insights, Part 2: Moments of Truth’. Morten Suhr Hansen is founder and senior partner at Subscrybe, where he works extensively with subscri...
2 Juli 25min
Hello $Firstname AI Edition, Chapter 9: Personalization in Campaigns
In Chapter 9 of Hello $Firstname, Peter Anders Franch reads ‘Personalization in Campaigns’. Peter Anders Franch is Head of CRM, CLV, and Customer Insight at Matas in Denmark, where he works with Club ...
2 Juli 19min
