’Hello Me’ - AI has flipped Personalisation

Marketing to a new breed of consumer wielding the power of personalisation in their favour. Not yours.

For decades, personalisation has been something brands did to consumers. AI has flipped that. Instead of brands constantly telling consumers who to become, consumers now use AI to help them figure that out for themselves.

Hello Me is a podcast from Rasmus Houlind (Agillic, Hello $Firstname) and Frans Riemersma (MartechTribe, MartechMap.com) — an open, exploratory series about what happens to marketing once consumers start using AI to define who they want to be, instead of waiting for brands to tell them.

Each episode is a genuine conversation, not a product demo or a corporate interview: 45–60 minutes, recorded remotely, with guests invited to challenge the premise rather than just confirm it. There's no fixed season, no set release schedule, and no claim to having the answers — just better questions, one conversation at a time.

Got a sharp, unusual take on personalisation, AI, or the new rules of marketing — especially if you're not already in our usual orbit? We want to hear from you.

Watch the full video playlist on YouTube: https://www.youtube.com/playlist?list=PLJGgw-cJasRw
Hello Me — the concept for the show, and every question we're chasing this season: https://omnichannelinstitute.com/hello-me.html
Hello $Firstname — a free written abstract of the book this whole show builds on: https://agillic.com/free-ebook-hello-firstname/
Hello $Firstname — the audiobook edition, with a full cast of narrators, on Spotify: https://open.spotify.com/playlist/2zIvs5pSRNTO3YAeFUWZBL?si=zpeTEW_1RnWNHSwZZEAnWA
Personalisation Cards — workshop decks for Commerce, Subscription, Banking, and Charity/NGO teams: https://omnichannelinstitute.com/cards.html
MartechTribe — Frans Riemersma's research and consultancy on marketing technology: https://www.martechtribe.com
MartechMap.com — Frans Riemersma and Scott Brinker's joint map of the global martech landscape: https://martechmap.com
Omnichannel Institute — Rasmus's home for frameworks, books, and courses on personalisation: https://www.omnichannelinstitute.com