’Hello Me’ - AI has flipped Personalisation

Marketing to a new breed of consumer wielding the power of personalisation in their favour. Not yours.

For decades, personalisation has been something brands did to consumers. AI has flipped that. Instead of brands constantly telling consumers who to become, consumers now use AI to help them figure that out for themselves.

Hello Me is a podcast from Rasmus Houlind (Agillic, Hello $Firstname) and Frans Riemersma (MartechTribe, MartechMap.com) — an open, exploratory series about what happens to marketing once consumers start using AI to define who they want to be, instead of waiting for brands to tell them.

Each episode is a genuine conversation, not a product demo or a corporate interview: 45–60 minutes, recorded remotely, with guests invited to challenge the premise rather than just confirm it. There's no fixed season, no set release schedule, and no claim to having the answers — just better questions, one conversation at a time.

Got a sharp, unusual take on personalisation, AI, or the new rules of marketing — especially if you're not already in our usual orbit? We want to hear from you.

Watch the full video playlist on YouTube: https://www.youtube.com/playlist?list=PLJGgw-cJasRw
Hello Me — the concept for the show, and every question we're chasing this season: https://omnichannelinstitute.com/hello-me.html
Hello $Firstname — a free written abstract of the book this whole show builds on: https://agillic.com/free-ebook-hello-firstname/
Hello $Firstname — the audiobook edition, with a full cast of narrators, on Spotify: https://open.spotify.com/playlist/2zIvs5pSRNTO3YAeFUWZBL?si=zpeTEW_1RnWNHSwZZEAnWA
Personalisation Cards — workshop decks for Commerce, Subscription, Banking, and Charity/NGO teams: https://omnichannelinstitute.com/cards.html
MartechTribe — Frans Riemersma's research and consultancy on marketing technology: https://www.martechtribe.com
MartechMap.com — Frans Riemersma and Scott Brinker's joint map of the global martech landscape: https://martechmap.com
Omnichannel Institute — Rasmus's home for frameworks, books, and courses on personalisation: https://www.omnichannelinstitute.com

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Avsnitt(84)

Hello $Firstname AI Edition, Chapter 8: Content, Part 1: Messages

In Chapter 8 of Hello $Firstname, Ana Mourão reads ‘Content, Part 1: Messages’. Ana Mourão is a global martech and customer data leader, originally from Brazil and now based in the Miami area. In this...

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Hello $Firstname AI Edition, Chapter 7: Insights, Part 1: Segments

In Chapter 7 of Hello $Firstname, Jens Hård reads ‘Insights, Part 1: Segments’. Jens Hård has around 20 years of experience in data-driven marketing and is CEO of Root Digital Group. In this chapter, ...

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Hello $Firstname AI Edition, Chapter 6: The Bowtie of Personalization

In Chapter 6 of Hello $Firstname, Tom Peace reads ‘The Bowtie of Personalization’. Tom Peace is CEO and founder of Sway Outcomes, a global customer strategy consultancy focused on loyalty and CRM. In ...

2 Juli 31min

Hello $Firstname AI Edition, Chapter 5: Marketing Without Personalisation

In Chapter 5 of Hello $Firstname, Kim Jong Andersen reads ‘Marketing Without Personalisation’. Kim Jong Andersen is Managing Partner at the Danish agency WDP. In this chapter, he reads a deliberately ...

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Hello $Firstname AI Edition, Chapter 4: Why Does Personalisation Work?

In Chapter 4 of Hello $Firstname, Dr Matt Johnson reads ‘Why Does Personalisation Work?’ Matt is the author of Blindsight and Branding That Means Business, and he hosts the blog neuroscienceof.com. In...

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Hello $Firstname AI Edition, Chapter 3: Defining Personalisation

In Chapter 3 of Hello $Firstname, Mhari Coxon reads ‘Defining Personalisation’. Mhari is a marketer from the United Kingdom, and in this chapter she takes the listener into one of the book’s central m...

18 Maj 24min

Hello $Firstname AI Edition, Chapter 2: What Is the Problem with Personalisation?

In Chapter 2 of Hello $Firstname, Dr Jason Pallant reads ‘What Is the Problem with Personalisation?’ Jason is Director of the Marketing Technology Lab at RMIT University in Melbourne, Australia. He ha...

18 Maj 16min

Hello $Firstname AI Edition, Chapter 1: The Hype of Personalisation

In Chapter 1 of Hello $Firstname, Kim Motroen reads ‘The Hype of Personalisation’. Kim is one of the founders of Publicis Foundry and has spent more than 20 years working with marketing, technology, a...

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