WIN

I'm Carrie Richardson, and this is WIN: a podcast for MSP owners and IT channel sales leaders who are done guessing at sales and marketing and ready to get good at it on purpose.


My co-host Ian Richardson and I have both sat on both sides of the table. Ian built and exited an MSP and I've spent 15 years building pipeline for MSPs and channel vendors.


Between us, we've made the calls, missed the quotas, and closed the deals that actually moved revenue.


Every episode we sit down with an MSP owner, a sales leader, or a vendor exec and ask:


How are you winning?


No theory.

No recycled advice you've already read on LinkedIn.


Just the actual plays IT channel leaders are running right now to land new logos, protect MRR, and build something worth selling one day.


New episodes weekly. Learn more about Fox & Crow Group at https://foxcrowgroup.com/

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MSPs WIN When They Collaborate at MSP Industry Events

MSPs WIN When They Collaborate at MSP Industry Events

Send us Fan Mail In this episode of WIN, host Carrie Richardson chats with Allan Jocson, CEO of Agilitec and member of the PAX8 Partner Advisory Council. Allan shares his playbook for getting the most...

29 Huhti 202510min

Andrew Mora Shares How Cork Wins at MSP Events

Andrew Mora Shares How Cork Wins at MSP Events

Send us Fan Mail Trade shows are back in a big way, and Pax 8 Beyond 2025 is one of the most important events on the MSP calendar. In this episode of the WIN Podcast, host Carrie Richardson talks with...

24 Huhti 202518min

Winning at Reinvention:  Mark Chamberlin on Building Legacy and Active Retirement

Winning at Reinvention: Mark Chamberlin on Building Legacy and Active Retirement

Send us Fan Mail From “Who’s Who” to “Who’s He?” – Reinventing Yourself After Leaving Your Business After 40 years in high-tech leadership, Mark Chamberlin found himself at an unexpected crossroads—le...

22 Helmi 202526min

Winning Customer Transition Strategies for MSPs with Matt Yesbeck

Winning Customer Transition Strategies for MSPs with Matt Yesbeck

Send us Fan Mail Are you leaving money on the table when offboarding MSP clients? Matt Yesbeck and his son Gage saw a massive gap in the MSP industry—no structured way to transition low-value or misf...

15 Helmi 202524min

WIN at Scaling Your MSP with Matthew Pincus and Helpt

WIN at Scaling Your MSP with Matthew Pincus and Helpt

Send us Fan Mail Why is Winning at Scale So Difficult? Scaling a business comes with big challenges—hiring, retention, marketing, and making smart decisions that drive growth. In this episode of WIN,...

3 Helmi 202534min

Winning at Social Media Marketing with Heather Margolis

Winning at Social Media Marketing with Heather Margolis

Send us Fan Mail "Winning at Social Media Marketing with Heather Margolis" In this episode of the WIN Podcast, host Carrie Richardson interviews Heather Margolis, founder of Channel Maven, to uncover ...

24 Tammi 202526min

Winning Podcast Strategies from Command Your Brand

Winning Podcast Strategies from Command Your Brand

Send us Fan Mail WIN More PR Opportunities with Advice from Josh Silvestro In this episode, host Carrie Richardson is joined by Josh Silvestro, brand ambassador at Command Your Brand, a podcasting age...

18 Tammi 202529min

Andrew Moore WINS by Operationalizing Trust

Andrew Moore WINS by Operationalizing Trust

Send us Fan Mail In this episode of What's Important Now, host Carrie Richardson sits down with Andrew Moore, founder of Ridgeview Advisors, to dive deep into the concept of "Operationalizing Trust" i...

18 Marras 202429min

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